Mammootty was the chief guest at an anti-liquor campaign in Kochi to mark the International Day Against Drug Abuse and Illicit Trafficking. He shared his experience of visiting a central prison where he met a convict serving a life term for killing his son under the influence of alcohol. The incident showed him the dangers of alcohol and drugs and the inhuman acts people can commit under their influence. He urged parents to keep a watch on their children as the new generation is taking to liquor and drugs at an early age. The Chief Minister inaugurated the event and announced that the government would award and recognize youth groups working against drug and alcohol abuse. Mammootty is also involved in the ‘Vazhikati’ campaign to create awareness against drug and alcohol use in schools, active in 50 schools in Kerala.